Wow! Momo is one of India’s most famous quick-service restaurant (QSR) chains, known for tasty momos, innovative snacks, fusion foods, and strong youth appeal. If you’re considering a Wow! Momo franchise, this detailed guide will help you understand: investment cost (INR), franchise fee & royalty, profit margins & ROI, space & manpower needs, franchisor support, pros & cons, application process, documents, eligibility, and conclusion — all in simple English and SEO-friendly headings.
What Is a Wow! Momo Franchise?
A Wow! Momo franchise lets you operate a branded food outlet under the Wow! Momo banner. You serve items like steamed, fried, tandoori momos, momo burgers, momo chaats, beverages and more. There are multiple store formats — from small kiosks to dine-in restaurants — making the business flexible for different investment levels.
Investment Cost (INR): Breakdown by Format
The total franchise cost depends mainly on the chosen format and location (metro vs tier-2/tier-3 cities). Below is an estimated range based on recent industry sources:
🧾 Approximate Total Investment
| Format / Cost Component | Estimated Amount (INR) |
| Franchise Fee (one-time) | ₹3,00,000 – ₹10,00,000 |
| Store Setup & Interiors | ₹10,00,000 – ₹20,00,000 |
| Kitchen Equipment | ₹4,00,000 – ₹7,00,000 |
| Initial Raw Materials & Supplies | ₹1,00,000 – ₹2,00,000 |
| Branding & Signage | ₹50,000 – ₹2,00,000 |
| Working Capital (3–6 Months) | ₹3,00,000 – ₹5,00,000 |
| Licences & Miscellaneous | ₹50,000 – ₹1,00,000 |
| Total Investment (Range) | ₹15,00,000 – ₹35,00,000+ |
👉 Small kiosk or express outlet: ~₹15–25 lakh.
👉 Full dine-in restaurant in a large city: ~₹25–35 lakh+.
Note: These figures are indicative — actual costs vary by space size, city, shop frontage and format.
Franchise Fee & Royalty
🪪 Franchise Fee
The one-time fee you pay to get franchise rights typically ranges:
- ₹3 lakh – ₹8 lakh, sometimes higher for prime metro locations.
📉 Royalty & Monthly Fees
Wow! Momo may charge ongoing royalty or revenue share, often:
- 6% – 8% of monthly gross sales (covers use of brand, tech, and ongoing support).
In some cases, a marketing contribution may also apply (e.g., 2–3%).
Profit Margin & ROI (Return on Investment)
📊 Expected Profits
Profit depends on location, footfall and operational efficiency. Typical estimates include:
- Monthly Revenue: ₹4 lakh – ₹12 lakh (varies by city & format).
- Gross Margin: ~60% – 70% (typical for food businesses with branded products).
- Net Profit Margin: ~15% – 25% after rent, salaries, cost of goods and royalty.
⏱ ROI & Break-Even
- Break-Even Period: ~12 – 24 months with consistent sales.
- Smaller kiosk formats may reach ROI faster (closer to 18 months), while larger dine-in outlets might take 24–30 months.
Important: These are industry estimates and can vary widely based on real sales, costs, and management skills.
Space & Manpower Needs
📍 Space Requirements
Different formats require different shop sizes:
| Format | Space Needed (Approx) |
| Kiosk / Express | 100 – 200 sq. ft. |
| Takeaway / QSR | 200 – 400 sq. ft. |
| Dine-in Restaurant | 400 – 800+ sq. ft. |
Ideal Locations: Malls, food courts, high streets, near offices/universities, metro stations and busy markets.
👥 Manpower Requirements
A typical Wow! Momo outlet will need:
- Manager / Supervisor: 1
- Kitchen Staff: 2–4 (depending on size)
- Front Counter / Billing Staff: 1–3
- Helpers & Cleaners: 1–2
Total staff usually ranges from 3 to 8 people based on outlet size.
Franchisor Support from Wow! Momo
Wow! Momo provides extensive support to help franchisees succeed:
✔ Site selection assistance & location evaluation
✔ Store layout & interior design guidance
✔ Branding and signage support
✔ Menu standardization and food preparation training
✔ Operational training for staff
✔ Supply chain support (raw material procurement)
✔ Access to POS & billing systems
✔ Marketing & promotional strategy support
This support helps new entrepreneurs start quickly and manage day-to-day operations effectively.
Pros & Cons of a Wow! Momo Franchise
👍 Pros
✔ Popular Indian QSR brand with national recognition.
✔ Multiple formats for varied budgets (kiosk to dine-in).
✔ Menu with high customer appeal and repeat purchase potential.
✔ Strong franchisor support and standardized systems.
✔ Potential for healthy profit margins with good management.
👎 Cons
❌ Food business is labor-intensive — staffing, quality control and service matter.
❌ Profit depends heavily on location & footfall — a poor location can reduce revenue.
❌ Royalty & marketing fees reduce net margin slightly.
❌ Larger dine-in formats require higher upfront investment and longer ROI time.
Step-by-Step Franchise Application Process
Here’s how to apply for a Wow! Momo franchise:
- Visit the Official Franchise Page
Find the official Wow! Momo franchise inquiry form online and fill it with your basic details (name, city, budget, and space).
- Submit Initial Inquiry
Submit your details and wait for the Wow! Momo franchise team to contact you.
- Initial Screening
The franchise team evaluates your financial capacity, experience and location suitability.
- Location Survey
They may visit your proposed site to assess foot traffic, competition and visibility.
- Agreement & Fee Payment
Once approved, you sign the franchise agreement and pay the franchise fee or deposit.
- Training & Setup
The brand helps with store setup, staff training and initial operational support.
- Outlet Launch
After setup, you launch your Wow! Momo outlet with official branding and POS systems in place.
Documents Required
To apply successfully, you’ll typically need:
✔ Identity Proof (PAN / Aadhaar)
✔ Address Proof
✔ Passport-size Photos
✔ Shop Lease / Rental Agreement
✔ GST Registration
✔ FSSAI License
✔ Bank Account Details & Cancelled Cheque
Having these ready can speed up the application and onboarding process.
Eligibility Criteria
To qualify for a Wow! Momo franchise:
✔ Minimum Investment Capacity: ~₹15 lakh or more (depends on format).
✔ Suitable Commercial Space in a high-footfall area.
✔ Commitment to Food Business & Brand Standards
✔ GST & Compliance Readiness
✔ Basic Business Understanding (F&B experience helpful but not mandatory)
Conclusion
A Wow! Momo franchise can be a strong business opportunity for entrepreneurs looking to enter India’s fast-growing food service sector. With total investment ranging from ₹15 lakh to ₹35 lakh+ and profit margins often around 15–25%, it is accessible for many investors who choose the right location and manage operations well.
However, success requires good management, quality control, staff training and smart location selection. Before you invest, visit existing outlets, speak to local franchisees and carefully compare costs versus sales projections.