Thinking of starting a Veer Ji Malai Chaap franchise in India? This article gives you a clear overview of costs, profits, eligibility, and the step-by-step process. Veer Ji Malai Chaap Wale is one of India’s fastest-growing pure vegetarian soya chaap restaurant brands with outlets in Delhi NCR, UP, Punjab, Rajasthan, Maharashtra and more.
Why Veer Ji Malai Chaap Franchise?
Veer Ji Malai Chaap Wale is a popular vegetarian food franchise known for soya chaap and creative menu offerings that appeal to both vegetarian and non-veg lovers. The brand has expanded rapidly, making it a viable option for food business entrepreneurs in India.
Investment Cost (INR) — What You Need to Start
The total investment depends on the outlet format — takeaway or dine-in. Here’s a practical cost breakdown:
Estimated Investment Table
| Cost Component | Amount (INR) |
| Franchise Fee | ₹10,00,000 + GST |
| Kitchen Equipment & Signage | ₹3–4 Lakh |
| Interior & Furnishing | ₹3–4 Lakh |
| Raw Material (Opening Stock) | ₹0.5–2 Lakh |
| Miscellaneous Costs | ₹0.5–1 Lakh |
| Estimated Total Investment | ₹19–₹22 Lakh |
| Space Required | 300–800 sq.ft (format dependent) |
Takeaway model (~300-350 sq.ft): ~₹17–19 Lakh
Dine-in format (~600–800 sq.ft): ~₹20–22 Lakh
Note: Final cost will vary based on location, property rent, and local setup needs.
Franchise Fee & Royalty
- Franchise Fee: ₹10 Lakh + GST (one-time)
- Royalty: ~6 % of gross sales (incl. GST)
- Advertising Fee: ₹20,000 per year (approx.)
- Franchise Term: ~9 years
Profit Margin & ROI
Profitability depends on sales volume, location, and cost control. Based on industry estimates:
- Gross Margin: ~55–60 %
- Net Margin: ~20–25 %
- Break-even: Around 12–18 months, depending on performance and expenses.
Example (brand projection):
| Daily Sales | ≈ ₹30,000 | ≈ ₹40,000 |
| Monthly Sales | ₹9 Lakh | ₹12 Lakh |
| Net Profit | ~₹2 Lakh | ~₹2.7 Lakh |
| ≈22.5 % net margin |
These figures are estimates and not guaranteed — actual results depend on execution, location, staff, and local demand.
Space & Manpower Requirements
- Space Needed: 300–800 sq.ft (depending on model)
- Manpower: 4–8 staff typically (chef, cooks, service & helpers)
- Front-line supervision: Franchisee or manager recommended
Prime locations include food courts, malls, markets, or busy retail streets where footfall is high.
Franchisor Support — What You Get
Veer Ji Malai Chaap provides support in several key areas:
✔ Staff training & kitchen operations guidance
✔ Menu setup & Standard Operating Procedures (SOPs)
✔ Interior & branding guidelines
✔ Marketing support & launch planning
✔ Raw material procurement assistance and supply guidance
Pros & Cons — Quick Reality Check
Pros
✅ Recognized brand with growing presence across India
✅ Strong vegetarian niche with broad appeal
✅ Structured support and training
✅ Scalable model (takeaway to dine-in)
Cons
❌ Requires significant upfront investment (~₹20 L+)…
❌ Ongoing royalty & advertising fees
❌ Profit depends heavily on location and operation
Eligibility Criteria
To be considered for a Veer Ji Malai Chaap franchise, you typically need:
✔ Sufficient capital (~₹20–25 L+ inclusive of working capital)
✔ Suitable outlet space (high-footfall area)
✔ Commitment to brand SOPs and quality standards
✔ Willingness to operate or manage daily business
✔ Compliance with local licenses and regulations
Application Process — Step by Step
Here’s how to apply:
- Contact the franchise team via phone or email listed on the official site.
- Request a franchise kit and consultation
- Site survey and approval by the franchisor
- Sign franchise agreement
- Set up outlet, staff training & soft launch
- Official opening with brand support
Always read the franchise agreement carefully and consult a legal or business advisor.
Risks to Consider
Starting a food franchise carries standard business risks:
⚠ Higher rent in premium areas increases expense load.
⚠ Sales can be seasonal — slower in lean months.
⚠ Poor staff management affects quality and reputation.
⚠ Online delivery commissions (Swiggy/Zomato) can impact margins.
Careful planning, realistic budgeting, and strong local marketing can help reduce these risks
Frequently Asked Questions (FAQs)
Q1. How much capital do I really need?
A: Approximately ₹19–22 lakh including franchise fee, setup & working capital.
Q2. Can I start a takeaway model only?
A: Yes — a smaller takeaway/quick-serve format (~300 sq.ft) needs lower investment.
Q3. How soon can I break even?
A: Most outlets aim for break-even in 12–18 months, based on sales and cost control.
Q4. Do I need experience in F&B?
A: Not strictly — but prior restaurant or service industry experience helps with operations.
Q5. Will the brand help find a location?
A: Franchisor may guide you but typically location scouting is your responsibility
Conclusion
Veer Ji Malai Chaap franchise presents a structured opportunity in India’s growing vegetarian quick-service restaurant sector. With clear investment tiers, brand support, and a strong market presence, it suits entrepreneurs willing to commit time, capital, and operational discipline. Remember — success depends on location selection, customer service, and efficient cost management.