Meat and Eat Franchise Cost, Royalty Fees, Profit, Eligibility & More

Meat & Eat is a fast-growing Quick Service Restaurant (QSR) and family restaurant brand in India known for fresh farm-to-fork meat dishes, fried chicken, kebabs, burgers, and combos. Founded in 2013 under the Kavi/PUVI Group, the brand operates via franchises across multiple states and appeals to meat lovers, families, and daily diners in busy urban and suburban locations.

This article explains the Meat & Eat franchise cost, fees, profit potential, space and manpower needs, franchisor support, pros & cons, eligibility criteria, application steps, risks, FAQs, and a conclusion — all in easy English.

🍗 What Is the Meat & Eat Franchise?

Meat & Eat is a branded restaurant and QSR chain that serves high-quality cooked and grilled meat-based foods with a focus on freshness, hygiene, and standardized menu. Franchise partners get the right to operate outlets under the Meat & Eat brand with operational and marketing support from the company.

With the Indian food-outlet market growing rapidly and casual dining segments expanding, a Meat & Eat franchise can be a strong business opportunity for investors who love the food industry and want to enter the restaurant business with brand recognition.

💰 Investment Cost (INR)

The total investment varies by outlet size, format, and location (express counter/kiosk vs family restaurant). Below is a practical cost estimate:

👉 Notes: Smaller kiosks and express counters incur lower costs (closer to ₹10 L–₹15 L), while larger dine-in/family formats can approach ₹20 L–₹30 L or more.

💼 Franchise Fee & Royalty

Franchise / Brand Fee

The brand fee is a one-time payment to operate under the Meat & Eat brand, typically ₹2 – ₹3 Lakh + GST.

Royalty / Revenue Share

Meat & Eat does not charge ongoing royalty fees in many franchise models, meaning franchisees keep more revenue from sales.

📊 Profit Margin & ROI

Profit potential depends on location, demand, pricing, and operational efficiency:

• Gross Margin: Food products in QSR often have healthy gross margins (40–55%) before rent and wages, due to standardized supply and controlled costs.
• Net Profit: After expenses like rent, salaries, utilities, and marketing, net margins may be realistic at 10–20% for a well-managed outlet.
• Break-Even / ROI: Many directories suggest 12–24 months to recover investment, depending on location and sales.

📌 Actual profits vary with street footfall, delivery tie-ups, pricing strategy, and food service quality.

🏢 Space & Manpower Requirements

Space Requirements

Preferred locations include busy commercial streets, shopping malls, transit hubs, and food courts.

Manpower

• Staff Required: ~3–8 persons depending on outlet size and hours.
• Typical roles include cooks, service staff, cashiers, and helpers.

🤝 Franchisor Support

Meat & Eat typically provides:

✔ Training on operations, service standards, and menu execution.
✔ Menu & SOPs (Standard Operating Procedures) for consistent quality.
✔ Marketing guidance for promotions and launch.
✔ Supply chain access and cold-chain support.
✔ Site evaluation advice to choose a good location.

Support quality and inclusions should be confirmed in writing before signing the franchise agreement.

👍 Pros & 👎 Cons

✅ Pros

✔ No ongoing royalties in many cases, helping retain more profit.
✔ Moderate upfront investment compared with larger restaurant franchises.
✔ Brand recognition with growing presence in India.
✔ Farm-to-fork fresh supply chain reduces procurement issues.

❌ Cons

❗ Food business is competitive — many local and national brands vie for customers.
❗ Profitability heavily depends on location and operational control.
❗ Initial setup must meet strict brand standards for quality and hygiene.
❗ No guaranteed revenue — actual performance varies by market.

📋 Eligibility Criteria

To qualify for a Meat & Eat franchise, you generally need:

✔ Investment capability of ₹10 – ₹30 L.
✔ Commercial location with good footfall (200 – 800 sq.ft. available).
✔ Basic business management skills (food service experience helps).
✔ Legal compliance (GST, FSSAI Food Licence, Trade/Shop licence).
✔ Commitment to operational standards and brand SOPs.

✍️ Application Process

Here’s a step-by-step guide to apply:

1. Initial Enquiry: Contact Meat & Eat via official franchise enquiry (website form or phone).
2. Submit Business & Location Details: Include your experience, capital, and preferred outlet size.
3. Site Evaluation: The franchisor evaluates your proposed location for viability.
4. Agreement Review: Sign the franchise contract after legal and financial review.
5. Setup & Training: Complete store fit-out, staff training, and approvals.
6. Launch: Open with local marketing support.

⚠️ Risks to Consider

• Location dependency: Poor footfall significantly affects sales.
• Operational cost pressures: Rent, salaries, and utilities can squeeze margins.
• Competition: A crowded food market demands strong quality and customer service.
• Regulatory compliance: FSSAI and local licences must be maintained continuously.

❓ FAQs (Frequently Asked Questions)

Q1. How much does a Meat & Eat franchise cost?
A: Usually ₹10 – ₹30 Lakh including setup, franchise fee, equipment, inventory, and working capital.

Q2. Is there a royalty to be paid?
A: Many franchise formats do not charge ongoing royalty; clarify in your agreement.

Q3. What space is needed?
A: Typically 180 – 800 sq.ft. based on format.

Q4. How long until ROI?
A: Many outlets aim for 12–24 months for break-even and ROI, depending on sales.

Q5. What licences are required?
A: GST, FSSAI food licence, Shop/Trade licence, and local approvals are usually required.

🏁 Conclusion

A Meat & Eat franchise offers a practical way to enter the thriving QSR and casual dining food sector in India with moderate investment, strong brand support, and a no-royalty model in many cases. Success depends on location choice, disciplined operations, and customer service quality. Always verify official details, ask for anonymised performance data, and consult legal/financial advisors before investing.