If you want to start a regional food & beverage business in India, a Jogeshwari Misal franchise is an interesting option. Jogeshwari Misal serves authentic Maharashtrian misal pav and related snacks in a casual dining or QSR (quick-service restaurant) format. With growing demand for local cuisine and branded experiences, this franchise lets you tap into a popular food trend with structured brand support and a proven model.
☕ What Is Jogeshwari Misal Franchise?
Jogeshwari Misal is a regional food franchise known for its spicy misal and pav, farsan, sabudana vada, and other Maharashtrian snacks. The brand started in Maharashtra and has expanded rapidly with 150+ outlets, building recognition among local consumers. Now, the brand is expanding across India through franchising.
💰 Investment Cost (INR)
Here’s a clear table showing typical costs for opening a Jogeshwari Misal franchise:
| Cost Component | Approx. Range (INR) | Notes |
| Franchise Fee (one-time) | ₹3,00,000 + GST | Brand rights & initial support |
| Setup & Interiors | ₹5,00,000 – ₹8,00,000 | Kitchen, seating, décor |
| Initial Inventory | ₹2,00,000 | Raw materials & initial stock |
| Working Capital | ₹2,00,000 – ₹4,00,000 | Ongoing expenses initial months |
| Total Estimated Investment | ₹10,00,000 – ₹20,00,000 | Includes all setup & initial costs |
| Space Required | ~700 – 1,000+ sq.ft | Casual dining setup |
📌 Note: Actual cost may vary by city, rent, design quality, and local construction prices.
💼 Franchise Fee & Royalty
Franchise Fee
- You pay a one-time franchise fee of about ₹3 lakh + GST to get rights to the brand and initial support.
Royalty / Ongoing Fees
- Many franchising portals report ~10% royalty on gross sales as an ongoing fee.
- Always confirm exact terms (royalty percentage, minimum guarantees) in the franchise agreement.
📈 Profit Margin & ROI
Profitability depends on location, daily footfall, cost control, and pricing.
- Profit Margin: Industry reports suggest approximately 40% profit margin on revenue for well-managed outlets.
- ROI / Payback: Most franchisees aim to break even within 12 – 24 months under good conditions.
- Revenue: Actual monthly earnings vary widely by city and location; careful cost management is key.
➡ Avoid exaggerated claims; actual performance depends on your business execution.
📍 Space & Manpower Needs
Space Requirements
| Format | Area Needed |
| Standard Dine-In / QSR | ~700 – 1,000+ sq.ft |
✔ A space of around 700 sq.ft or more allows comfortable kitchen operations, seating, and customer flow.
Manpower Needs
- Staff: Typically 5–8 employees for kitchen, service, and billing.
- You’ll need a store manager, cooks, service staff, and a cashier.
🤝 Franchisor Support
Jogeshwari Misal generally provides:
✔ Training (1–3 months) for you and your staff at a central location.
✔ Menu standardisation and recipe guidance.
✔ Branding and marketing support, along with layout templates.
✔ Assistance with vendor tie-ups and supply chain advice.
Good franchisor support helps new entrepreneurs run their outlets with confidence.
👍 Pros & 👎 Cons
✅ Pros
✔ Strong regional brand identity with growing popularity.
✔ Moderate investment range for a full casual dining franchise.
✔ Structured franchise model with training and SOPs.
✔ Growing demand for regional quick food formats.
❌ Cons
❗ Profit depends heavily on location and footfall.
❗ Royalty and marketing contributions reduce overall take-home.
❗ Food business complexities like waste control and quality consistency.
❗ Longer run costs (rent, utilities, wages) impact margins.
📋 Eligibility Criteria
To qualify as a franchisee, you usually need:
✔ Investment capacity of ₹10 – ₹20 lakh.
✔ Commercial space in a high-traffic location (mall, street, near offices).
✔ Basic business and staff management skills.
✔ Legal licences like PAN, GST, FSSAI, and shop/trade registration.
✔ Willingness to follow brand standards and operational procedures
✍️ Application Process
Follow these steps to apply for a Jogeshwari Misal franchise:
- Initial Enquiry
Contact the brand through their official website or franchise info request. - Submit Business & Location Details
Share your proposed outlet location and investment plan. - Franchisor Evaluation & Site Approval
Brand team reviews your location suitability. - Sign Franchise Agreement
Agree to terms, fees, and obligations. - Setup & Training
Complete outlet setup, staff training, and final approvals. - Launch
Open your outlet with ongoing support.
⚠️ Risks to Consider
- Footfall Dependency: Slow locations can underperform.
- Competition: There are many local misal and quick-serve brands.
- Operational Costs: Rent and salaries can squeeze margins.
- Contract Terms: Hidden fees or restrictive conditions can hurt profits.
Always review the franchise agreement with a legal advisor before signing.
❓ FAQs (Frequently Asked Questions)
Q1. How much does a Jogeshwari Misal franchise cost?
A: Typically ₹10 – ₹20 lakh including franchise fee and setup costs.
Q2. What space do I need to open one?
A: Minimum ~700 sq.ft or more for dine-in/QSR format.
Q3. What is the franchise fee?
A: Around ₹3 lakh + GST one-time payment
Q4. How long is the franchise agreement?
A: Usually minimum 5 years.
Q5. What is the typical ROI period?
A: Often 12 – 24 months, depending on sales and cost control.
🏁 Conclusion
The Jogeshwari Misal franchise presents a solid opportunity for entrepreneurs who want to bring authentic Maharashtrian cuisine to a wider audience with a trusted brand model. With moderate investment, structured support, and growing popularity, it is suitable for restaurateurs and food entrepreneurs. However, careful location selection, cost planning, and operational discipline are key to success. Always verify the latest terms and support directly with the franchisor before making a final decision.