Cotton King is a popular Indian retail brand known for 100% cotton garments for men, women, and kids. Started in the 1990s, the brand has grown its presence with 150+ stores across multiple Indian states through retail and franchise outlets. It focuses on comfortable, breathable cotton clothing suited to Indiaβs climate and consumer tastes.
Investment Cost (INR) β How Much It Takes to Start
The investment for a Cotton King franchise is relatively moderate compared to many other fashion brands. Costs vary based on store size, location, and setup quality.
π Estimated Investment Table

| Cost Category | Amount (Approx INR) |
| Franchise Fee | βΉ75,000 β βΉ1.5 Lakh |
| Interior & Signage | βΉ2 β βΉ4 Lakh |
| Initial Inventory | βΉ2 β βΉ4 Lakh |
| Working Capital | βΉ1 β βΉ2 Lakh |
| Miscellaneous Costs | βΉ1 β βΉ2 Lakh |
| Total Estimated Investment | βΉ8 β βΉ15 Lakh |
| Space Required | 200 β 600 sq.ft (retail shop) |
π Some industry sources suggest an investment range βΉ3β6 Lakh for small outlets and up to βΉ8β15 Lakh for larger retail formats.
Note: Final costs will depend on rent, location (mall vs high street), fittings, and inventory mix.
Franchise Fee & Royalty
πΉ Franchise Fee
- One-time franchise fee: ~βΉ75,000 β βΉ1.5 Lakh (non-refundable)
- Fee varies with store size and city.
πΉ Royalty & Fees
- Some listings mention ongoing royalty: 4%-6% of monthly sales (varies by agreement)
- Not all franchise models mandate monthly royalty β it depends on the specific contract terms.
Always check exact fee structures before signing.
Profit Margin & ROI (Realistic View)
Profitability in retail fashion depends on location, inventory quality, pricing strategy, and footfall. Based on market data:
| Metric | Estimate |
| Gross Margin | ~30%-40% |
| Net Margin | ~10%-20% |
| Break-Even Period | ~18β30 months |
π§΅ Profit margins are typical of retail clothing β dependent on turnover and product mix. Higher margins are possible during festive seasons and sales periods.
Space & Manpower Needs
- Store Space Required: ~200β600 sq.ft (retail shop)
- Ideal Locations: High streets, markets, neighbourhood shopping areas
- Manpower: 2-4 staff (store manager + sales assistants)
- Security & POS: Billing systems, inventory software recommended
Smaller shops need less staff and lower investment.
Franchisor Support β What You Get
Cotton King franchisors typically provide:
β Brand name and use of trademarks
β Store design guidelines
β Initial training for inventory and sales
β Procurement support for stock
β Marketing and promotional materials
Support helps you maintain consistent operations and customer experience.
Pros & Cons β Quick Reality Check
Pros
β
Established brand in the cotton wear segment
β
Moderate investment compared with large fashion brands
β
Demand for everyday comfortable clothing remains steady
β
Suitable for small and medium entrepreneurs
Cons
β Profit depends heavily on location and inventory mix
β Fashion retail competition is high in India
β Seasonal fluctuations in sales
Eligibility Criteria
To become a Cotton King franchisee, you generally need:
β Legal Indian adult (18+ years)
β Business setup capital (~βΉ8β15 Lakh)
β Retail space in an approved location
β Willingness to operate and manage retail operations
β Compliance with local business licenses and GST
Retail experience helps but is not mandatory.
Application Process β Step by Step
Hereβs how to apply for the franchise:
- Contact Cotton King corporate office via official contact form or email.
- Submit your business and location details.
- Franchisor evaluates location and proposal.
- Discuss fees, royalty, and agreement terms with the brand.
- Sign franchise agreement.
- Set up store, train staff, and launch.
π Always read contracts with legal help before signing.
Risks to Consider
β Retail fashion is cyclical: Sales slow down outside festive seasons.
β Inventory risk: Too much stock ties up capital.
β Competition: Big brands and online marketplaces can impact footfall.
β Rent & Operating Costs: High rents in premium areas can squeeze margins.
Mitigate these by careful budgeting, local marketing, and tight inventory control.
Frequently Asked Questions (FAQs)
Q1. What is the minimum investment required?
A: Typically βΉ8-15 Lakh including franchise fee, inventory, fittings, and working capital.
Q2. Can I open a small kiosk format?
A: Yes β smaller shops (200β300 sq.ft) with lower investment are possible.
Q3. Is retail experience necessary?
A: Not mandatory, but helpful for stock and sales management.
Q4. Is royalty mandatory?
A: It depends on the franchise agreement. Some models may have monthly royalty; others may not.
Q5. How soon can I break even?
A: Usually 18β30 months, depending on sales and costs.
Conclusion
A Cotton King franchise offers an entry point into Indiaβs fashion retail sector with a known brand and moderate investment. It is suitable for new and experienced entrepreneurs focused on retail clothing. Before investing, itβs important to evaluate location, cost structure, and long-term demand.