Yewale Amruttulya is a trusted tea brand with 550+ franchise outlets across India and a strong legacy dating back to its tea-making heritage. The brand is famous for its rich, aromatic tea and a menu that goes beyond regular chai to include variants like jaggery tea and specialty blends. Franchising with Yewale allows you to operate under a well-known name in the chai business with established systems and products.
Investment Cost (INR)
The investment to start a Yewale Amruttulya tea franchise varies based on location, shop size, and setup quality. Most estimates place the total upfront cost between ₹10 lakh and ₹15 lakh for a standard outlet model.
Estimated Investment Breakdown
| Expense Category | Approximate Cost (₹) |
| Franchise Fee (One-Time) | ₹2.5 – 4 lakh |
| Interior & Setup | ₹4 – 5 lakh |
| Equipment & POS | ₹0.7 – 2 lakh |
| Initial Raw Material | ₹0.5 – 1 lakh |
| Marketing & Launch | ₹0.5 – 2 lakh |
| Licenses & Permits | ₹0.3 – 0.5 lakh |
| Total Estimated Investment | ₹10 – ₹15 lakh |
💡 Note: Costs may rise in premium urban locations or for larger tea café formats (e.g., premium dine-in setups up to ~₹20 lakh or more).
Franchise Fee & Royalty
Franchise Fee
You typically pay a one-time franchise fee in the range of ₹2.5 – 4 lakh for the rights to use the Yewale Amruttulya brand and receive initial support.
Royalty
One major advantage of this franchise is that there is generally no monthly royalty fee. Instead, the brand earns when you restock supplies like tea powder, milk, spices, and other products. This means you keep most of your profit instead of paying a percentage of sales.
Profit Margin & ROI
Profitability depends on sales, cost control, and location. Tea franchises generally have high gross margins on beverages and snacks.
Estimated Revenue & Margins
| Metric | Typical Range |
| Monthly Revenue | ₹1.5 – 3 lakh+ (standard outlets) |
| Gross Profit Margin | ~30 – 35 % on sales |
| Net Profit Margin | ~15 – 20 % after costs |
| Payback Period (ROI) | 8 – 18 months (average) |
📌 Some premium outlets in busy urban spots can achieve higher daily sales, pushing monthly revenue significantly higher. However, these figures depend on footfall and operational efficiency.
Space & Manpower Needs
Space Requirements
To run a Yewale Amruttulya outlet efficiently, you typically need:
- Minimum Area: 150 – 300 sq.ft for a tea shop with counter, preparation area, and standing / limited seating.
- Busy areas with high footfall (near colleges, offices, markets, transport hubs) often generate better sales.
Manpower Needs
A typical outlet requires:
- 1 Manager / Owner (optional)
- 2–4 Staff for tea preparation & service
- Helpers or billing staff during peak hours
Staff costs are part of monthly operating expenses and vary by city.
Franchisor Support
Yewale Amruttulya provides extensive support to franchisees, including:
✔ Branding & Promotional Support — Templates, opening campaigns.
✔ Recipe Standardisation — Consistent taste across outlets.
✔ Training — Staff and owner training on tea preparation, hygiene, and customer service.
✔ Supply Chain Support — Access to approved vendors and raw materials.
✔ Operational SOPs — Documentation on quality control and service standards.
This support helps new entrepreneurs manage day-to-day operations smoothly.
Pros & Cons
Pros
✔ Low to moderate investment compared to café and fast food franchises.
✔ No royalty fees, meaning franchisees retain most profits.
✔ Trusted brand with strong legacy and customer recall.
✔ Proven business model with standardized recipes & support.
✔ Quick ROI (8 – 18 months in many locations).
Cons
❌ Profit depends on location and footfall. Busy urban spots do much better than low-traffic areas.
❌ Operating costs such as rent, salaries, and utilities can reduce net profit.
❌ Seasonal fluctuations (e.g., monsoon vs summer) can affect tea sales.
❌ Competition with local tea stalls and other branded tea outlets.
Application Process
Here’s a clear step-by-step guide to applying:
- Initial Enquiry: Visit the official Yewale Amruttulya franchise page or call the franchise team to express interest.
- Submit Franchise Form: Provide personal and business details, including proposed location and investment plan.
- Site Assessment: The brand team conducts a feasibility study of your proposed location and footfall.
- Agreement Signing: Once approved, sign the franchise agreement and pay the franchise fee.
- Training & Setup: Attend training, coordinate shop build-out, and set up equipment with brand support.
- Launch: Open your outlet with assistance in marketing and early operations.
Outlets typically take 30–45 days to launch after agreement and location finalization.
Risks to Consider
Any franchise business carries risk. For Yewale Amruttulya:
⚠ Location Risk: A shop in a quiet or inaccessible location may not attract enough customers.
⚠ High Rent & Overheads: Especially in metro cities, rent can consume a big portion of revenue.
⚠ Staff Training: Poor service quality can harm reputation.
⚠ Competition: Other branded and unbranded tea stalls and cafés compete for the same customers.
⚠ Seasonality: Weather and seasonal changes can impact tea demand.
Careful planning, local research, and disciplined execution are essential for long-term success.
FAQs (Frequently Asked Questions)
Q1. What is the Yewale Amruttulya franchise cost in India?
A: Around ₹10 – ₹15 lakh for a standard outlet including franchise fee, setup, equipment, and launch costs.
Q2. Is there any monthly royalty?
A: Generally no royalty. The brand earns from supplying raw materials rather than monthly sales percentages.
Q3. How much space is required?
A: Usually 150 – 300 sq.ft for a compact tea outlet.
Q4. Can I start without experience?
A: Yes. The franchisor provides training on tea preparation, operations, and customer service.
Q5. When can I expect to break even?
A: Many outlets aim for break-even within 8 – 18 months, depending on location and sales.
Conclusion
The Yewale Amruttulya Tea franchise presents a promising way to enter India’s fast-growing tea business with a known brand, reasonable investment, and strong franchisor support. With a total investment of around ₹10 – ₹15 lakh, zero ongoing royalty, and good profit margins, it can suit first-time entrepreneurs and experienced investors alike.
Success depends on choosing high-footfall locations, managing costs smartly, delivering consistent quality, and leveraging franchisor support. With careful planning and execution, a Yewale Amruttulya franchise can be a rewarding small business in India’s chai-loving market.